القوالب

WhatsApp Cloud API Templates

Approved Message Templates: The Key to Official and Secure Communication

The template system is the only official mechanism for starting conversations with customers after 24 hours have passed since the last interaction. At Widers, we give you integrated tools to create, manage, and get these templates approved by Meta, so you can ensure your messages arrive in a legal, organized, and appealing way.

1. What are WhatsApp Cloud API templates?

They are pre-written messages that are sent to Meta for review and approval before use.

This mechanism aims to protect users from spam messages and to ensure the quality of communication.

Once a template is approved, you can use it to send notifications and alerts or marketing campaigns to thousands of customers at once.

They are used to send ready-made WhatsApp messages approved by Meta.

Template uses:

Marketing campaigns

Promotional messages

Transaction alerts

Appointment reminders

Order notifications

And OTP verification

2. Categories of Meta-approved templates

The template is classified automatically to determine its purpose and the conversation price:

• Marketing templates (Marketing)

The most flexible type, used to send promotional offers, discount coupons, welcome messages to new customers, and any message that aims to increase sales or brand awareness.

• Utility templates (Utility)

Messages that follow up on a specific action requested by the customer, including order confirmations, shipping status updates, electronic invoices, and appointment reminders. Their purpose is to inform the customer, not to promote.

• Authentication templates (Authentication)

Templates dedicated to cybersecurity, used exclusively to send one-time verification codes (OTP) when logging in or recovering passwords, to ensure the security of the customer's account.

3. Why adopt official templates?

• Instant approval

Our direct connection to Meta's servers means the review and approval of templates is often completed in just a few minutes, so you can launch your campaigns without delay.

• Smart personalization (Variables)

Address each customer as if the message was written specifically for them, by using variables to automatically merge their name and order details into the text.

• Higher engagement

Statistics have proven that messages containing interactive buttons achieve response and click rates 3 times higher compared to ordinary text messages.

• Media support

The ability to attach high-quality images and videos within the template to increase the appeal of the offer and better clarify the product's details.

• Multiple languages

Create a single template within the system so the message is sent to the customer in Arabic.