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AI at Widers

An AI agent that understands the customer,
and sees the task through to completion

Connect the agent to your business knowledge and define its role and permissions. It then answers, sells, books, and carries out the actions you permit, handing the conversation to your team when human intervention is needed.

Sells and creates orders Books and reschedules appointments Answers from your business knowledge Reads customer intent and tone Assists your team and hands off Works within your limits and budget
Sales agent
Sells, answers, books
Tier: advanced
ToneFriendly & concise
KnowledgeCatalogFAQsFilesWeb page
ToolsProduct searchOrder + linkBookHand off
LimitsMandatory scope · usage cap · handoff when needed
01
Execution

Moves the conversation from question to outcome

Set up your AI agent

Define its job once and let it run the conversation

Choose its role, tone, knowledge sources, and the actions available to it. From there it understands the customer's request and works through the steps until the task is done, or hands it to the right team member.

  • Create specialized agents for sales, service, and bookings
  • It stays with the conversation until the task is done or handed to your team
  • Set the step count, duration, and cost for each agent
Agent setupLike a hire
RoleSales & service
ToneFormal · concise
GoalClose the order
LimitsScope & caps
1Reads intent2Searches sources3Runs tools4Replies / hands off
Actions inside the conversation

It doesn't stop at replying; it carries out the action

It searches the catalog, checks availability, creates the order and the payment link, and books or reschedules the appointment. Every action passes through the permissions and rules you set.

  • Creates the payment link at the price recorded in your system
  • Acts only within the customer's account and your allowed lists
  • Passes sensitive operations like refunds and shipping to your team
Chat, a tool runs
The black abaya in M, please
Done ✨ I've prepared your order with a payment link.
Classic abaya, black · M
320 SAR
Pay link
SearchOrderBookHand off
02
Knowledge and understanding

Answers from your business knowledge and understands context

Knowledge

It answers from your trusted business information

Add your policies, FAQs, files, web pages, and connected data. The agent looks for the answer in these sources, and hands the conversation to your team when it can't find a trusted answer.

  • Use text, FAQs, and PDF, Word, Excel, and CSV files
  • Connect web pages, APIs, and spreadsheets
  • Refresh the index and sources automatically on a schedule you set
Grounded retrieval
TextFilesWebAPITables
“Is delivery free?”match 0.89
Delivery is free over 200 SAR, otherwise 15 SAR.
Source: Shipping policy
Automatic sync

Connect the agent to your store's live data

Product, price, stock, and offer data syncs with Salla, Zid, and your website. When the data changes, the agent uses the latest version in its next reply and action.

  • Use current product, price, availability, and offer data
  • Sync Salla, Zid, your website, and your spreadsheets in one place
  • Update the agent's knowledge automatically when data changes
Live syncAuto-updated
Your storeSallaZidWebsite
AI knowledge
Summer dress, black · M
In stock · 320 SAR · 10% off
From your store · now
Price or stock changed? The agent knows at once, you touch nothing.
Intent classification

It knows what the customer wants before it replies

It classifies the goal of each conversation, such as buying, booking, order tracking, or a complaint, then picks the right response or path and logs the result for analysis.

  • Use the built-in intents and add ones that fit your business
  • See what your customers ask for most across conversations
Intent radar
How much is shipping to Dammam? When does it arrive?
Intent: shipping inquiry0.94
Shipping inquiry94%
Price inquiry61%
Order tracking28%
Complaint9%
Sentiment reading

It reads the customer's tone and prioritizes where to step in

It classifies the conversation's tone as positive, neutral, or negative. When frustration shows, it can alert your team and hand off the conversation early, before the problem escalates.

  • Track how the customer's tone shifts during the conversation
  • Hand negative conversations to your team at the right moment
Sentiment board
Thanks! Great service 🌟Positive
When will it arrive?Neutral
It's very late and I'm upsetNegative
Positive 60%Neutral 28%Negative 12%
Data extraction

It turns the customer's messages into usable data

It captures the name, mobile number, city, product, and the details you need from the conversation, then validates them and saves them to the contact's profile for use in service and automation.

  • Validate the data type before saving
  • Use the data in the contact profile and automation flows
Extracted from a message
I'm Ahmed, my mobile is 0501234567, deliver the abaya to Riyadh
NameAhmed Alghamdi
Mobile0501234567
CityRiyadh
ProductAbaya
03
Team support and measurement

Works with your team and reveals what happens in conversations

Conversation summaries

Condense a long conversation before your team takes over

It creates a clear summary of what the customer asked for, what was done, and what still needs follow-up. Your team gets the full picture without reading the conversation from the start.

  • Generate a brief summary on demand
  • Prepare a handoff briefing that includes the next step
Summary & briefing
14 messages
Summary
  • Asks for an abaya, size M, black.
  • Wants delivery to Riyadh tomorrow.
  • Hesitant about the shipping fee.
Handoff: confirm the size and offer free shipping.
Team assist

Give your team a suggested reply and ready context

The AI suggests a reply grounded in your business knowledge and shows a short note inside the composer. Your team can use it or edit it before sending.

  • Suggest accurate replies from approved sources
  • Leave the review and final send to your team
Agent composer
Any discount on large orders?
AI suggestion
Yes, 10% off orders above 1,000 SAR. Shall I prepare a quote?
Tip: state the minimum clearly.
Write a reply…Insert
Handoff to your team

It hands the conversation to your team at the right moment

When the customer asks for a person, the case falls outside the agent's permissions, or the tone turns negative, it routes the conversation to the specific person or team, with a full summary.

  • Respond immediately when the customer asks to speak to a person
  • Route the conversation to the responsible team or person
Handoff path
Agent Off-scope · upset · asked Human
With briefing: order #4213 · purchase intent · negative sentiment.
Analytics and customer insight

See what customers want and how AI moves the business

Track the most frequent intents, conversation tone, purchase likelihood, and the share of conversations the agent handled. Use these metrics to improve service and direct your team.

  • Rank sales opportunities by purchase likelihood
  • Measure the share of conversations the agent completed
Customer insight
68%
Handled by AI
72
Purchase score
4.8
Satisfaction
Top intents this week
Price inquiry82
Order tracking57
Booking34
04
Improvement and control

Improves with approval and operates within clear limits and cost

Knowledge gaps

It tells you what it couldn't answer

It logs the questions it couldn't answer and groups similar ones by frequency. That way you see what information is missing and add it to your knowledge, instead of discovering the problem from a customer complaint.

  • Rank unanswered questions by how often they recur
  • Add the approved answer straight to your knowledge
Gap log
Any branches in Jeddah?12×Add
Is installment available?Add
What's the warranty period?Add
Knowledge improvement with your approval

It learns from successful conversations after your review

After a conversation ends, it suggests useful facts about the customer and lessons from successful replies. You review the suggestions and approve the right ones before they're added to the customer's memory or the agent's knowledge.

  • Keep useful context for each customer
  • Add no new lesson until it's approved
  • Keep the final learning decision under your control
How it distills & strengthens
Closed chatsDistillsYou approveInjected
Customer memory
“Prefers evening delivery · bought 2 abayas”
Approved lesson
“Mention free shipping early, lifts checkout”
Intelligence trending up
Control and permissions

Define exactly what the agent can know and do

Set the scope of work, the available tools, and usage limits. Monitor performance and stop the agent instantly when needed, using providers that don't train their models on your data.

  • Pause the agent or trigger the emergency stop
  • Use providers that don't train on your data
Control panel
Mandatory scopeLocked
Per-reply cap
Drift monitorHealthy
Kill switch
No training on your dataOn
Models

Choose the right level of intelligence for each task

Use an economy, balanced, or advanced tier depending on the task's precision and cost. The platform tests each model's availability before making it available to the agent.

  • Choose between the economy, balanced, and advanced tiers
  • Check the model's readiness before using it
Model selection
Economy
BalancedChosen
Advanced
AgentAdvanced
ReplyBalanced
Classify & extractEconomy
Usage

Track your usage cost clearly

The platform logs every use with its model and cost, and shows the balance remaining in your wallet. When the balance runs low, it can hand the conversation to your team instead of the service stopping with a sudden error.

  • Combine purchased balance with your monthly plan credit
  • Enable auto top-up at a threshold you choose
AI wallet
Available balance
240.50 SAR
Daily cap set
Agent, advanced0.021 SAR
Intent classify0.002 SAR
Summarize0.004 SAR
Start now

Turn customer conversations into work that gets done

Activate your official WhatsApp number, connect your knowledge, and define what the agent can do. Our team helps you set up the right experience for your business.